Microsoft has had Call of Duty series on exclusive content lockdown for a while, but it appears the Activision wants to play both sides of the fence, and has worked out a deal with Sony so that Destiny is practically being sold as a PlayStation exclusive (which it most certainly isn’t). In addition to an Alpha that didn’t even exist on Xbox One, PlayStation Destiny players get early beta access and have been promised “exclusive content” for the game. Activision gave Sony exclusive rights to use Destiny in promotions for its PlayStation console in the months after the game’s rollout, prohibiting Microsoft from advertising the title with its Xbox. In exchange, Sony has pitched in millions for marketing. Destiny for PlayStation ads started running in the U.S. on Aug. 21, including a 90-second spot on Sept. 4 during the NFL season opener. That cost $1.4 million, says Sean Muller, CEO of ad-tracker iSpot.tv, which estimates about $12 million has been spent on Destiny TV commercials. Both Activision and Sony aren’t saying how they split the tab. Activision, meanwhile, recently renewed its timed exclusive for Call of Duty DLC on Xbox and will offer exclusive Destiny content for PlayStation 4 players Taken from several articles, can find more if you don't believe me... Same thing EA does... It was activisions game originally, they contracted bungie to make the game... It was activisions budget, and activisions game plan. Activision is the publisher, therefore they are In charge of publicity, marketing, advertising. Your move.