One word: Pokemon. Nintendo makes mad money off of that series because it appeals to kids and nostalgic adults.
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Noone can ever deny pokemon is a endless pinata of gold, but there's also zelda series, Mario series, animal crossings,dragon quest and donkey kongs
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Very true but Pokemon has a tv series thats still running, like 9 movies and a TCG. Not to mention they are still opening new pokemon centers in Japan. Don't get me wrong I will play the hell out of some Ocarina of Time and some smash brothers.