I think we just have to accept that the story is ill-executed. If the rumours are true it's going to take years of expansions to put forth the necessary writing to make it make sense or at least portray the world better. Or maybe we'll get lucky and there will be some deep story content in the upcoming expansions. Though, again, if the rumour mill is true and scrapped content is being patched together for the next couple pieces of DLC then I'm just going to look forward to the third peice of DLC, whatever it ends up being.