Cozmo the idea of a puzzle to access new content isn't in and of itself bad, but this is taking it waaaaay too far and to an extreme. A better idea would be a challenging pve mission like the Whisper challenge, that then provided access etc. The community loved and rallied around that. Not this.
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They did love waiting for a public event that may or may not happen.
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Lol good point, they did manage to screw that up too didn't they.