It's that most players didn't ask for more puzzles combined with the fact that this is an activity that only one team can solve. So effectively if you work a job, have a family or life, you pretty much already know it's not going to be you.
So if you had hopes of getting off work and starting the new quest, well best put that idea to rest because your choices are now either wait until someone else solves it, or waste your time trying to jump in on other teams who have an 8 hour head start.
It feels very exclusive rather than inclusive just in the way it was done, and is very reminiscent of how the new raids are being released which basically excludes anyone who can't afford every waking moment to playing the game, I.E. they're catering to a very limited group (steamers).
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I believe they said you can still (or still have to?) do it, even after it's complete. I really hope that isn't the case because this is a bitch that I will never want to do.