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9/14/2015 4:08:08 PM
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Ah yes, the age old "insult the others intelligence to feel superior" arguement.
Did you even listen to the advert at all? The Titan is super cocky and brave throughout the whole thing, fearless. That's the characters tone. Sure the mood of the set is dark. But as I said, the Titan shows no fear while on the ship...and he chose the music, so the music matches character tone, rather than atmospheric mood.
He's just blasting enemies left and right while blasting a song of his choice. Much like many of us Guardians do.
It's an ad, it has to be quick, catchy, and memorable. That's why companies have jingles or use certain songs. If you ever hear the song from the ad anywhere else...you'll remember the ad, and Destiny.
That's why ads almost always have a song, jingle, or slogan. To be remembered.
It's a psychology thing, and it works.
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No one will remember these ads even 6 months from now. People STILL talk about Halo 3s adverts.
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Avoid using definitives. Just because you won't remember, doesn't mean no one will remember. Someone will remember these ads. I still remember the first Destiny live action one, the "Immigrant Song" one...even though it's been longer than "6 months." Especially if I hear the song. Literally evertime I hear the song or something about Led Zeppelin, I think of Destiny. And sure people remember the Halo 3 ads even though the didn't have songs...but they had a slogan, "Believe." (Remember how I said jingles, songs, and slogans play a role in ads?) I can hear that word and remember that old ad campaign. Nostalgia also helps that...many fond memories of Halo 3. Whether you like it or not. Destiny's Led Zeppelin ads work. Psychology is fun, isn't it?
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Lots of things "work" Whoring yourself to the masses with misleading adverts works. Of course it works. What I am saying is this: Destiny should be better.
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If it works, it works, no stopping it. It's not really selling out either, it's fun little ad that shows how brave and chill the Guardians are, despite their horrific situations. You're looking at the ad from one side, you want specific gameplay in ads, you want them to show what the game is. That's fine, but that's what gameplay trailers are for. TV adverts are to say "Hey look, this exists." Which will get people looking further into the product. You just don't like the game...that's fine. But there's no reason to hate on the ads for it also. Here's an even better, really simple solution: "Don't like the ad...don't watch it."
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Dont...like the game? Where did you get that idea? Although I an critical of the marketing of the game in this thread, I might be one of the most bullish people about the game on this whole site. I love Destiny. I love just about everything in it. I just hate the marketing.
