Anyone who has played a Battlefield game knows what a real DLC download is. 2-4 GB prep download that comes a week or two before the DLC drops and then a 5-8 GB DLC download. I agree with you that the people who don't get this are the sheep that dirty companies like Activision feast on. Now I have no disillusions that Dice sold out with EA for the server capacity but at least someone in Stockholm had the nuts to leak emails to show EA pressured them into an early release and ridiculous contractual agreements for the sake of making money.