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Well I am an electrical engineer and it seemed literally impossible to me, but knowing that everyone can be wrong I looked it up myself a bit. Seems like you can, but it's not the same "burn in" as in plasmas. It has to do with the lifetime of the single LEDs. But you basically can avoid that by using the right settings, and even if you don't, you'll have to keep your TV on with the same image 24/7 over weeks. And this won't happen by chance.
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Edited by sergeantawesome: 2/3/2015 2:24:11 PMI have one of each, and that is the extent of my knowledge. I will say that I think that warning is only to cover their asses because I have abused my LED and have not seen burn in. To me it's just my preference is with plasma. Just side by side it looks better to me.