it's not pronounced "arr-oh-see" strike; it's pronounced "rock." A roc is a mythical bird of enormous size. they were rumored to carry elephants back to their nests for their fledglings. Roc=giant eagle.
http://en.m.wikipedia.org/wiki/Roc_%28mythology%29
English
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My team says R.O.C
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I know ppl think it's an acronym for rise of crota, but the strikes are named after animals.