Because it's contrary to normal culture for a man to like ponies so people attach themselves to it because they think it's cool. A mild form of edginess. Also it's an easy way to belong to a group. People want to feel like they belong so they group up with whatever they can. That's why.
English
-
3edgy5me
-
Edgy ponies r life edgy ponies b love xd
-
In some cases, yes. Others just enjoy the show, simple as that.
-
A small portion of the fandom if you ask me. Most people I know who liked ponies don't anymore. You don't exactly just quit liking things like that.
-
Some people just jumped onto the trend for a bit. It also doesn't help that the in between season hiatus is too long. Add that to a non-stop bombardment of entertainment from the Internet, not many can stay loyal.