I have friends, but I only run strikes at random, and all of my friends are end game players, including myself. Absolutely no one runs ROC strikes, and I hardly do either. I just decided I wanted to play a couple before getting off, and then I saw noobs using their shiny new gun in the most ineffective way possible. And who wants to make the strike take longer? I'm pretty sure at this point everyone is playing the strike to get the loot at the end.