Agree that the game is lacking in the content department - have never personally disputed that. But, I really do think that it wll have to be addressed if there is any chance of viability of the franchise running its full course. There would be even more to gain, though, if the end-products were as easy to produce as it was claimed. And that is my point, ultimately. If they could efficiently increase the pipeline to deliver more content, you would definitely see it. If they turned around what we have gotten in terms of scope, DLC-wise, on a monthly basis - even at $10USD per month - they would likely do it, as they would be generating more income.