No, no, you're doing it wrong. The only proper way to approach this is with the critical thinking capacity and long-term memory span of a concussed goldfish. If you start [i]thinking[/i] about the conspiracy theory or any of the popular lines of "evidence", it'll all fall apart. So the right way to watch the video, at least judging by the dozens of "Bump" replies, is to apply no brainpower at all and just blindly swallow the propositions it offers.