Do you require all video games to have great stories? There's room for improvement, and I'm sure we'll see improvements over time. Bungie has 10 years of Destiny planned. They'll alter their plan, when possible, if they think it'll make the majority happy. More story should be last on the list. The loot/leveling gear is the main draw. We really need no context to enjoy the game. Maybe you can get some expanded universe books written for Destiny.