This is flawed logic and precludes the idea that people would feel slighted on principle. It shouldn't matter if you can make the money back in half-an-hour. What matters is whether or not a company can [i]morally[/i] charge $20 for DLC of this size. Unfortunately, I believe that they think they can... a precedent set by Activision successfully selling map packs at $15 a pop for years.