All of the people I have been paired with in matchmaking mostly live in the same state as me with few exceptions.
Can anyone else confirm this?
If so basically getting the bungie bounty is limited to people nearby.
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That means servers are doing something right, finally. When searching for other players the game should ping you with people geographically close to you because that, in turn, has a lower ping. And I think the rest is self-explanatory.