From what I've read OLEDs have the same level of burn-in and image retention problems as Plasmas. So kind of a wash IMHO. Image quality IS breath taking on plasmas but they are not very practical for most gamers (ones who play more than 1.5hrs a day) due to the issues above. And what I've read so far it looks like OLED will be the same. I was pumped for them too, till I came across that bit of info.