Yet your extraordinary amount of research failed to reveal that you spent a large sum of money on a dying breed of TVs; many companies including Panisonic have actually stopped their production of plasma TVs entirely in the last year... You know why? Burn in is a serious problem, one that's grown as more and more content whether it is video games, apps, or even tv programing like news and sports networks feature static imagery on screen for long periods of time. Also, it is the fault of the consumer; burn in or image retention has been a risk of owning plasma screens for over a decade; any actual research into buying one would have revealed this to you as well as several methods for preventing it from happening. All your research turned up was the fact that your tv has great picture quality and rich blacks; which you are benefiting from so greatly since your inability to perform regular care for it has ruined your tv; and I am sure one quick talk with Panisonic will reveal that they find you at fault as well. Devs not including a feature that prevents image retention does not excuse you from taking care of your equipment; Bungie holds no responsibilities to your console or TVs condition of use, you do.