But when you fight to save the world, even in a game, aren't you mirroring those same "deep-rooted" values through your choices in-game? I understand what you are saying about games not being reality and I agree with you. But in my opinion that is all the more reason they should be epic. If I want repetitive grinding I have a job IRL for that exact experience. When I sit down to play I should be left with a feeling that I have taken part in a unique experience. Now you can argue that the experience doesn't mean much to you because it's just media, and that's ok. I, however, still remember the first time my raid took down Ragnaros after weeks of failed attempts in Molten Core in WoW. Ventrillo exploded as 40 people were simultaneously cheering from all over the country. It was exciting and rewarding and I was running around my house high-5ing people! It had stopped being just media at that point. That's what we want more of. Nights like that..