Yet they "should expect it" shouldn't come as a surprise to bungie how human nature can take a situation over board
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I respectfully disagree. The odds that something like that would happen to a person or business is very low. One should expect bad press, forum posts and YouTube videos, MAYBE a negative PR stunt in front of the office or a dDOS attack. Not this. It's like killing your dog because I don't like the way you mow your lawn...it's an unreasonable and unanticipated reaction to you. Businesses should not "expect" their families get SWATted, kidnapped, burglarized, assaulted . Because the bulk of humanity realizes that would be insane.