I think it's far to say WoW never tried to sell itself on having a great story. With that said however, it had more content on launch then Destiny has.
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I'll say The Burning Crusade and Wrath of the Lich King had pretty good story lines, but they were really just extensions of WarCraft III, a game about story telling. But I digress. The point is that though I like it, Destiny obviously pretty lacks here.