I'm afraid it's a sad truth that once a company expands to bungies current level they begin to realise that they will make money no matter what the consumers opinion is. If you think back to when they were doing halo, they were far more isolated (xbox exclusive) and thus they could communicate with the community much easier and there was no conflict amongst the community so they got clear comments which everybody agreed with. Now it's a case where the community is full of divisions, and there are disagreements everywhere, so the community has ended up being more and more obsolete. We also can't forget the contribution that moneyvision has made, in terms of dividing opinions and not caring.