So yesterday the DLC was announced and it seems they are charging $20 in the US and £20 in the UK. This means that players in the US are basically only paying £12 for the DLC while UK players have to pay what is equal to $31. A few years ago Apple got in a lot of trouble with not changing for the exchange rate and in the end they had to adjust from a $1/£1 a song model and start charging 79p in the UK instead. This should be happening here now.
Bungie and Activision. The $ and the £ are not the same thing. UK players should not be paying £20/ $31 while US only pay $20/£12 for the same content.
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Well as far as i can remember they charge 20 euros as well. That would be like 26-27 dollars / 16-17 pounds.