ahh but that's where you're forgetting something my friend. not every developer is interested in designing the best game ever. take a look...they still sold a world record in copies..now have a solid fan base in the game..and are planning on releasing DLC time and time again. money money and more money is to be made. and people will keep buying it, with no regard to the quality. as for this game being a 10 year franchise..maybe they'll improve the game(s) with their profits, maybe they won't. people are going to buy it either way.