I'm curious because I personally don't see the point in k/d. Never have. When I play a game it's to win. Not to run around and forget everyone else but to cap objectives, put damage on a boss, assist wherever I'm needed. Kills are great and fun, but telling someone they aren't "good" at a game because their play style isn't dictated on straight kills? Lol to that sir. I play to have fun and screw around and just enjoy every aspect of a game, from the visuals, to the mechanics, from the rpg aspect to the first person shooter. Stop telling people how bad they are and accept the fact that everyone plays differently than you and you can't do anything about it.
Cheers mates! Have fun, that's all!
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In pvp it does show skill to some extent, this can be exploited however. In pve it really doesnt matter that much.