I would agree with you, except you aren't actually paying for DLC. The expansion is already on the disc, they cut it out so you could pay for the whole game.
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The DLC will be an unlock key, yes, but people should learn why that's a good thing. The hosting cost of large DLC increases the price. So what companies started to do was put certain amounts of the content on disc (sometimes all, but not as much as people think) to save cost of hosting. It [i]usually [/i]passes on to the consumer (SFxT's 12 characters for $20 versus $5 characters in other fighting games). What we got constitutes the 'whole game'. The number of PvP maps, the public events, all of that. It's not what's on disc, unless you wanna sue Sega for not being able to play the lost levels in Sonic 2 (on cart). The alternative is the content is off disc, but the season pass becomes $50 (like Battlefield Premium, all content off disc). Gamers are hard to please and there's really no way around it. Personally, I rather have content on disc making it cheaper for me than off disc so I can 'feel good' while paying more like a sap.