If you read the back of your game case you see the term "rich cinematic storytelling" seems like it to me.
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And I think they fulfilled that description. I'm also looking at this in the light of an MMO, where the story fully unfolds over time and through extra content downloads; not as an FPS (like most of the CoD kids bitching about it are) where the story can be contained on one disc easily. But what they've given us with the launch game has satisfied me well enough, and intrigued me that I'm more than willing to pay for the DLC to see how the full story unfolds.