This is how the industry works nowadays. It has worked like this for at least seven years now, so i'm surprised that this is new to you. You don't just pay for everything on the disc anymore, you pay for parts of the information on the disc and some of the things on the dic are locked. Who cares if they put it on the disc or not, would you rather have them putting the same pre-release 'dlc' in the store for you to download? Would that have been different?