Because you are playing a competitive game? Some of the most popular games in the world are FPS multiplayer games that don't give you squat when you finish #1, and yet people pour countless hours into them (AND they try to play well). Besides, they are rewarded more than the players who finish beneath them . . . just not with guaranteed loot drops. - bonus marks if they are on the winning team - bonus reputation if they are on the winning team - presumably, they are getting more medals, because they are playing better, so they are also getting more glimmer - by getting higher scores, they are earning more XP to rank their gear and abilities up faster Better players ARE rewarded based on skill . . . it is only the "door prizes for playing" that are even for everyone.