I was thinking, to get more people to play longer should Bungie keep have the cost of DLC's (when they are released) FREE?
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No because if they want to continue to expand the game over the course of the time frame that they plan to (10 years), they need to make profit from it. Right now, they only made the money they invested in the game. Yes, free is good for the players but it isn't good for a game such as destiny to thrive to have even more expansions (DLC) added into the game.