How do they make any money if you don't purchase the game? Most publishers/studios don't see a dime after it drops below the $60 price tag, what makes you think they see profit from a pre-order. How do you think the industry works? Lol why do you think they all hate Gamestop an other worldwide game retailers..

People at gamestop told me they make money off the pre-orders even if u dont buy the game. Why else would they be forcing people to pre-order it? They think all the -blam!-ers are gonna buy it????

Exactly GameStop is making the money, Activision doesn't see a cent of it, unless the game is paid in full. Why do you think both Sony an MS are pushing digital so much, because the dev's are tired of people like me waiting for a game to be marked down to $20 used at GameStop. Both companies realize without dev's & publishers they have no games which in return equals very little titles to sell those consoles. Gamestop or any other retailer geared towards selling just video game products are not needed. They just fill the void, why everybody wants them gone in the industry.

So then who is giving the lvl 20 shader? Gamestop? Or activision? Cause someone is making money off it either way

Yes Activision are the one's providing the Shader but GS is making all the money. Like a poster above stated, Gives them something good to talk about at the next quarterly meeting in October before COD drops. They now realize with all the pre-orders an people that played the beta for this game. It's going to sell very well for a new IP, helps them push COD pre-orders in return making it look as if the game has a potential to sell well. Way you originally stated it, made it seem like you thought AC was making the money. Besides that point COD selling 14 million copies of Ghost was deemed a failure by the company (Worse since the switch to modern era) . When most games can't even break the 10mill mark let alone the 5mill mark. Game has turned into a social token more then the next big thing to have every November. People are finally not biting an they are looking for other ways to get them to.

Them not selling enough should make em look at it and figure they need to change some stuff COD has been the same shit sense it started on the 360 lol