Give them reasons why they're wrong. They thought it was all around the best Halo. Campaign, and multiplayer.
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The list below is everything I could think of that was either good or bad in Reach. [spoiler]Pros of Reach: -Forge and customs were the best in the series so far -Theater -Dat UI -Invasion -Depth of armor customization -Firefight's custom options* -Health and fall damage return -Search filters -Zero bloom no sprint/MLG v7 Cons: -Horrendous maps *coughswordbasecough* -Voting system allowed the same maps to constantly be played -Absolutely terrible DLC support -Canon-breaking campaign -*FF matchmaking was nothing more than a grind for credits, unlike ODST FF, which had an emphasis on pure survival -Bloom -Loadouts (TU FFA Pro was [i]much[/i] better though) -Sprint -Slow base movement speed -Armor abilities -Lack of skill-based ranks was a big one-it allowed for rampant quitting with no punishment and let even the worst players get to Inheritor -Vehicles were made of cardboard and duct tape -TU and Vanilla split was ultimately detrimental to the population count -Removal of bleedthrough in TU in the March 2012 update[/spoiler] But if your friends still think Reach is the best Halo, good on them. At least they have the balls to say one of the worst two Halos (Halo 4 is [i]the[/i] worst) is their favorite.