I don't know why people are complaining about the lack of split screen. The days of FPS split screen are coming to an end and for good reason. What you see (or can't see) impacts your game experience.
Split screen...
- cuts you viewable area in half (or fourths)
- distorts the screen ratio
- decreases screen resolution
- decreases frame rate
People should not be upset that their experience is being protected.
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There are groups of friends who do actually try to hang out in person instead of over a microphone. Couch MP games really helps the camaraderie among friends, and keeps them closely knit, no matter how far apart inevitability may or may not take them. I respect it, sometimes value it.