I've actually left Halo for good for a lot of reasons, but when I see marketing deals going down for one area of focus and not another market, it just goes to show that the studio in question has a very poor marketing team. Creating draws on crowds and presenting something "new" is the number 1 rule in business and if 343 can't get that right... I can always play any number of games which Halo can't live up to like Planetside and Planetside 2, EVE, Star Wars, Dead Space, System Shock 1 and 2, Deus Ex series, ect. There's way too many games that Halo cannot compete with anymore and it is funny that many magazines and article writers for gaming won't even include the current Halo title within the top 15 games on the market anymore.