No so much about the Chinese thinking that animal keratin has special magic properties.
But that the poachers themselves are so short sighted that they can not see that they will be out of a job and be getting no more money in the future if they kill of all the rhino species.
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Why can't there be some nutcase african warlord who just spends all of his time brutally murdering poachers? These -blam!-ing retards, it's the goose and the golden egg. Do you think that tourism and conservationism will benefit your area more than getting a few hundred dollars for a rhino horn? No? Then kindly blow your own -blam!-ing brains out you stupid mother-blam!-er.