Aside from the obvious reasons (is there any demand for a Ryse sequel?), there's this:
[quote]Games With Gold will be announced for Xbox One starting immediately. The aim is that it will be 1 retail game a month, 1 digital game per month of a choice of 2. This will evolve as time goes on.[/quote]
Which was actually announced this week. With two games and no mention of a choice.
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Maybe they announced it earlier than planned. The fact that that was posted prior to the actual announcement validates it even more. Same with the price drop.