Bungie most likely doesn't care about brand loyal fanboys. Halo was an exclusive for Xbox, mostly because Microsoft was smart to make a deal with them. Now that the deal is over, Bungie can spread their games to everyone. I personally have a PS3, but i do enjoy playing Xbox and PC. I do not, respect brand loyal fanboys, whose only reason for hating the other brand is because it challenges their brand. I respect Bungie for ending the deal with Microsoft, so everyone can enjoy their games.