Scarcity. Drip feeding. Sparse. Words that describe the Destiny marketing scheme. Information on Destiny has been released at an agonizingly slow pace, with little more than hints that lead to more questions than answers. We all know it. We've all been dealing with it since the game was announced. The question I am posing is this: [b]How does the community feel about this form of marketing and why? In addition I would like to know your opinions on whether or not this type of marketing will be a detriment to sales or a boon. [/b] [b][u]Warning: Wall of Text/Rant feel free to skip my opinions and just answer the questions yourself .[/u] [/b] My thoughts... Personally I think that it will hurt them in the long run. Unless they have a mega marketing campaign planned for the coming months there are simply too many unknown factors about this game to make it appeal to the masses. When trying to explain Destiny to a casual gamer friend I find it next to impossible, filling my sales pitch with more of my hope and dreams for the game, than actual known facts, simply because there aren't many. Releasing a game without spoiling its content is extremely admirable and a practice more companies should be pursuing. But there is a limit to that. Unless you are Rockstar releasing a GTA game it is necessary for you to market your game pretty heavily. Just slapping (from the Makers of Halo) on some posters and the box art isn't going to cut it. I fear that without enough press, vidocs, gameplay, trailers, etc people will just assume its just another corridor shooter. Obviously we know better since were big enough bungie fans to sign up and post on their forums. But we scrape and scratch and dig and peel for every single microbial bit of information. Most people don't do that. So while the drip feed approach may work well for obsessed fans I fear they are in danger of underexposing their title to casual gamers. Games are pricey and people tend to want to know what it is they are buying before they make their purchase. Final thought, you don't need to try and sell me the game Bungie. I preordered the day you announced. Im anxiously awaiting the opportunity to upgrade my preorder to whatever stupidly overpriced special edition you release. The people visiting The Bungie site and forums aren't the people you should be marketing to. The snarky little weekly updates will tide us over and we'll buy regardless, albeit very frustrated from the lack of attention. And with the release date rapidly closing in I think now is the time to switch from the word of mouth marketing to the full on hype train. I want people to know what Destiny is. I want it to become legend.