One of the reasons I hear a lot of people not want to pay a subscription for one is because you get "locked" into the game once you begin playing. You're on the clock, and if you aren't playing it, you're wasting money that you used to play it.
If there was an account option were you could suspend your subscription until you had time to play it, and this is a literal suspension too, as soon as you give the confirmation to suspend, your account is frozen and you can pick up playing it again whenever you want right from where you left off with your remaining time still available. Would something like this instantly make you more willing to pay for a game to play?
For myself, I'd love it if I could be playing a game like that then suspend it to play something else for awhile, with no worry of my subscription time running out on me while I do something else, that feeling of being locked into something would be gone and you wouldn't feel like you'd need to be glued to that one game until your Sub ends.
Does this seem too impractical from a business standpoint? Or if this happened do you think it could monumentally make a difference in a game?
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The way that BF4 handles Double XP comes to mind, most 1 hour of 2XP things last one external hour but in BF4 it's measured in playtime. The same should work for MMOs, but they'd make a lot less money that way I think.