Would you like to have your app truly function as a companion while your playing the game in things like raids?
Give you maps in real time or information on the target you are firing upon like an instant bestiary! I think there is potential here, how about you?
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I can even see the app possibly used to do some crafting if you wished. It would be really cool to refine crystals for crystal slots in armor in end game situations and sell it in the economy. I just would rather play the shooting game when on my system and craft on the app on the go if I could. It would make for a necessary component for news, crafting and information in this persistent world.