Seems so to me. If all these people actually were obsessed with MLP, wouldn't it make sense that there would be other huge communities on the internet, based around shows like Nihao Kailan and other shit? People are just jumping on the brony bandwagon at this point, to feel like they belong to something, maybe to even define themselves. Another question is, why do you choose to define who you are with a show that's designed for little girls?
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Yeah, the ones that genuinely like the show I bet keep it to themselves. There's stuff I like that I keep to myself because it's private, and I think that the ones who advertise it are simply attention whores.