Seems so to me. If all these people actually were obsessed with MLP, wouldn't it make sense that there would be other huge communities on the internet, based around shows like Nihao Kailan and other shit? People are just jumping on the brony bandwagon at this point, to feel like they belong to something, maybe to even define themselves. Another question is, why do you choose to define who you are with a show that's designed for little girls?
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The Internet gives them the attention because it's a show that guys like meant for young girls. It's ok for adults to like Regular Show, Adventure Time, SpongeBob, and shows of that nature, but holy crap, a well written/animated show for girls?! That's just too far! Granted some take their obsession too far (I saw a freaking Youtube comment the other day which had a woman describing a day in her past by saying "When I was a young filly"... like seriously?), but people also care WAAAAAY too much about the fact that adults are watching a cartoon show. A good show is a good show; who cares what gender it's meant for?