Do you build up your defences first so you can withstand your enemy or do you build your army first so you can attack quickly in the hopes that your enemy hasn't paid much attention to their defences/army?
Or do you do something entirely different?
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I always take a turtle strategy, I sit in my base building an army until it's so huge no one can stand against it when I finally do attack XD Maybe I'll send out the occasional raid or something on like their resources centers or if the game has them, workers, and like the one central building you start out with, but mostly I just in my base building up my offenses and defenses.