On the left we have the original Bungie cover (placeholder) and on the right the new one.
I wish Bungie would of stuck with the original design they had, it was unique and looked very mysterious.The protagonist looking away with their gun staring at the distance has been done so many times. The traveler floating above Earth by itself is a very powerful image I think gets ruined by adding the 3 Guardians. I think the Travaler alone stands out to me much more than the Guardians and overall it looks much nicer to look at. The new one kind of looks quickly shopped.
I understand the need to attract people but the new one looks really generic, the Traveler by itself seems kind of Iconic and something new.
Also I wish we could have seen the xbox Boxart and get announcements for the Xbox 360 and xbox One.
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I liked the old one more too... but I guess the points that people are making do make sense... but it's just that the placeholder looks more mystifying...