If it was made by ANY other company, it would be universally hated and called things like gimmicky, stupid, and unnecessary. Let's take a moment to realize how high of a pedestal we place Gaben and Friends on, as well as how willing we are to put other people/groups/companies down without a second though.
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I think it's the ugliest thing I've ever seen. I really don't care about aesthetics if it works and feels comfortable so we'll have to see I guess.