If it was made by ANY other company, it would be universally hated and called things like gimmicky, stupid, and unnecessary. Let's take a moment to realize how high of a pedestal we place Gaben and Friends on, as well as how willing we are to put other people/groups/companies down without a second though.
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the layout is terrible. having two buttons for each thumb is going to kill gameplay, and if those are analog 'sticks' then its going to be very hard to move and look around.