So let me explain this for anyone is confused. I was watching a video on YouTube by Lockergnome with Chris having a discussion with his brother. At a point in the video they discuss the fact that whenever you buy say, a smart phone or a tablet, you get sucked into that ecosystem (they used the language forced). I'll use myself as an example. When I graduated from High School I got an iPhone 3Gs. Almost immediately, I was sucked into the iTunes way of organizing and purchasing my music. Because of my large library from the iTunes Store, I now have an iPhone 4, my email is through iCloud, I am planning on buying a MacBook Pro, and I want an iPad and an Apple TV. So I see my self getting pulled into the Apple Ecosystem, and for all of you that are skeptical, I love it and don't plan on getting out anytime soon.