And Sony is loaning them out for free left and right.
[quote]Although this $2,500 price is being cited in development circles, the game-makers we spoke to all said that Sony had lent them dev-kits for a limited period of one year, for free. [T]here are no dev-kits being sold. Sony is sending whatever it has available to favored developers. "All the indies I know got them for free," said one developer.[/quote]
For comparison, the PS3 devkit originally cost $20K.
Sony is not screwing around this generation.
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If you were going to develop, you were going to develop anyway. And 1 year? Even cod takes longer, and all that is is doing some colouring in new assets. So in other words, you get fooled into getting one and plunge a year of dev time, then either a) like the platform enough to keep on developing, which 100% of people would do, and spend $2500 in the process, or b) not have enough time to develop, and spend $2500 to finish off a product. It's not Sony being "d'aww, hugs n -blam!- MS," it's marketing. Like a free trial of a product that financially screws you over if you make use of it because you end up getting it anyway.