I remember when EA said they were scrapping the online passes just before the new consoles were announced. At first I remember thinking it was great but, knowing EA, thought they must have some sort of scheme which probably tied with the new console.
Sure enough xbox announced we can't share and trade games with everyone so the online pass wasn't needed.
Now that microsoft changed their minds, and all games (including ones from EA) on xbox can be shared, traded and played online with anyone, I wonder if EA will also do a u turn with their online passes or come up with a new scheme.
Perhaps I'm being a bit negative towards EA, but come on, it's EA.
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I don't know, actually. There's validity to what you're saying but at the same time EA appears to have got the memo. They fired their CEO and they're acknowledging that they have a serious PR problem. Getting rid of online passes bought them some goodwill they desperately needed.