So assuming we have guilds/clans, my best guess is that we will get a certain type of clan dedicated to going around and participating in public events. From the description bungie gave of them, there seems to be many different types of public events. If I remember correctly, some are even going to have enemies you only see once in a blue moon. So would you go around the solar system in a group dedicated to entering public events, or will you just join them if they are accessible and you feel like it?
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I think that would add a lot of longevity to the game. Taking a break from the story or PvP just for some good old large-ish scale PvE would be awesome.